History
In 2012, Peter van Dooren founded Nutrivice Consultancy with a clear mission: to provide independent advice on nutrition and management to dairy farmers, feed manufacturers, and other businesses in the dairy sector worldwide. Within the first year, he already had major clients in Russia, Belarus, and Saudi Arabia, while Dutch companies such as Eurofins Agro and Nutreco also relied on his expertise. Shortly after, the first Dutch dairy client joined
Between 2013 and 2016, Nutrivice grew rapidly, attracting many new international clients and visiting around 22 countries. The Dutch client base also expanded, reaching 15 farms by the end of 2016. The team grew as well, broadening expertise in goats and beef cattle, while additional support was added behind the scenes in administration and marketing. 
During this period, the first nutrition courses for dairy farmers were organized, with over 300 participants to date. International client trips were also introduced, visiting countries such as Ukraine, the Czech Republic, Greece, and Spain. Despite temporary challenges like COVID-19 and the war in Ukraine, Nutrivice continued to grow. In 2022, the first client day was organized; following its great success, it has become an annual event.
Today, Nutrivice supports over 300 farms with a team of 10 consultants. The company continues to develop, innovate, and is fully prepared for the future.
Mission and vision
Mission
At Nutrivice Consultancy, we are the go-to specialists in ruminant nutrition. We provide independent, practical advice on nutrition and farm management to dairy farms, feed suppliers, and milk processors around the world, helping our clients achieve healthy animals, thriving businesses, and sustainable results.
Vision
We aim to continuously expand and share our knowledge through study clubs, masterclasses, and innovative consultancy services. With a team driven by passion, expertise, and professionalism, we build long-lasting relationships and deliver tangible results for our clients worldwide.
Our team
Ruminant Nutrition advice by Nutrivice Consultancy
Many consultants can tell you what could be improved on your dairy farm. Far fewer can propose the right measures and actually implement them.
The consultants at Nutrivice Consultancy specialize in both identifying and implementing the correct solutions.
We design rations for all groups of dairy cattle on your farm. It doesn’t matter whether you work with TMR, PMR, concentrate feeders, milking robots, or individual ingredients. We use the latest scientific nutritional standards. As an independent nutrition consultancy, we do not produce feed ourselves and are not tied to any specific feed manufacturers. This allows us to remain completely independent and tailor our advice to what works best for your farm, regardless of where you source your feed.
Looking for independent feed advice for your dairy herd?
Feel free to contact us.
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